Montecristo, one of the most iconic names in premium cigars, is proudly commemorating its nine decades of excellence with the debut of the Montecristo 90th Anniversary limited-production cigar. To further recognize this achievement and honor an incredible legacy, Montecristo will be holding a series of curated launch events around the county, and collaborated to create a specially designed commemorative timepiece housed in a 90th Anniversary humidor.
Crafted by award-winning blender Rafael Nodal in collaboration with the renowned Plasencia family, the release blends Montecristo’s storied Cuban heritage with modern elegance. The cigar will be available exclusively at Casa de Montecristo retail locations beginning August 30 and will be available nationwide to the trade on September 15.
Born in 1930s Havana—an era defined by ocean liners, world-class casinos and vibrant culture—Montecristo quickly became synonymous with sophistication and legacy. The Montecristo 90th Anniversary pays tribute to that golden age with a modern sensibility, refined flavor and elevated presentation designed for the next generation of luxury smokers.
“The Montecristo 90th Anniversary is more than a cigar—it’s a statement of legacy and ambition. We wanted to respect our roots while delivering a modern experience that speaks to today’s luxury smoker. Every detail, from the tobacco to the accessories, to the timepiece, was chosen to reflect our history and further elevate our future and brand. I am humbled to have been able to work on something so impactful for Montecristo.”
Gabe Diaz, Brand Manager for Montecristo.
The Montecristo 90th Anniversary is handcrafted using the highest-grade Nicaraguan tobaccos from Plasencia’s tobacco assortment. The result is a medium-bodied profile that delivers notes of roasted coffee, dark cocoa, gentle spice and a smooth, creamy finish. Known for its razor-sharp burn and effortless draw, the cigar embodies the refinement and elegance of 1930s Havana.
“Blending the Montecristo 90th Anniversary was both a creative challenge and a personal honor. We set out to craft something worthy of Montecristo’s legacy—a cigar that balances complexity with elegance and tradition with innovation. Every leaf was selected with intention, and every draw is meant to transport you—to the golden age of Havana, and into the future of cigar making.”
Rafael Nodal, VP of Product Capability at Altadis U.S.A.
Cigar Details:
- Wrapper/Binder/Filler: Nicaraguan
- Strength: Medium
- Formats: Nacional (5½ x 56 Parejo), No. 2 (6⅛ x 52 Figurado)
- MSRP: $38.75 (Nacional), $40 (No. 2)
- Montecristo Humidor + BRM Watch MSRP: $15,000
To celebrate, Montecristo will host an exclusive national launch tour inspired by Havana’s golden age, featuring curated pairings and immersive experiences.
Montecristo 90th Anniversary Event Tour:
- August 30 – Chicago: Casa de Montecristo Villa Park (Official Launch)
- September 10 – Boca Raton, FL: Casa de Montecristo (Ticketed Tasting)
- September 12 – Boynton Beach, FL: Casa de Montecristo by Smoke Inn (Casino Night)
- September 19 – Orlando, FL: Corona Cigar Lake Mary (Ticketed Event)
- October 3 – Tampa, FL: Hard Rock Casino (VIP Guests Only)
- October 10 – Whippany, NJ: Casa de Montecristo (Casino Night)
- October 10 – West Palm Beach, FL: Casa de Montecristo by Smoke Inn (90 Years of Montecristo Party)
- October 16 – Nashville, TN: Casa de Montecristo (Casino Night)
- October 31 – Las Vegas, NV: Montecristo Lounge at Caesar’s Palace (Ticketed Tasting)
- November 6 – Hollywood, FL: Hard Rock Casino (Ticketed Event)
“The Montecristo 90th Anniversary is one of the most meaningful projects we’ve brought to life. Every element was designed to honor our history while elevating the Montecristo name for a new era.”
Oliver Hyams, VP of Marketing at Altadis U.S.A.
BRM x Montecristo: Limited-Edition Timepiece and Humidor
In celebration of the milestone, Montecristo partnered with BRM Chronographes to release a limited-edition bronze-cased skeleton dial watch—only 35 pieces available. Handmade in Paris and engraved with individual edition numbers, each timepiece is housed in a bespoke Montecristo 90th Anniversary Watch Winder Humidor featuring space for 18 cigars, a watch winder, custom playing cards, dice, poker chips, and “The Last Chip” game card.
“Montecristo cigars and BRM watches share more than craftsmanship. They embody rich heritage, bold character and timeless precision.”Frédéric Gasser, President of BRM Americas.
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