Quality Importers Hires Joseph Gro as Director of Marketing and Communications

Published by


Today Quality Importers Trading Company (QI) proudly announces the hire of Joseph Gro in the role of Director of Marketing and Communications.

In this newly created role, Gro will be reporting directly to Chief of Customer Engagement Michael Giannini and is responsible for developing and executing QI messaging initiatives, trade marketing and multimedia strategy. He has over 8 years’ experience in the cigar industry initially working in cigar retail in the Greater Philadelphia area, and most recently serving in the role of Senior Digital Marketing Manager at Drew Estate.

From Quality Importers:

“Joe has showcased tremendous innovation in the premium cigar space, and we are excited to have him join our experienced team of industry professionals. We are working hard to continue growing the QI family of brands while delivering world class service to our customers, and he will be instrumental in continuing our mission.”

Michael Giordano, CEO and Founder of QI

“Philly guys have a different kind of SWAG-ger, pun intended. Together we are going to elevate THE SWAG BUNKER to new levels and introduce exciting new initiatives in the coming months.”

Michael Giannini, Chief of Customer Engagement of QI

“I am grateful and excited for the opportunity to join such a dynamic team,” Gro adds, “QI has such a strong and diverse portfolio of iconic brands, including Xikar®, Humidor Supreme®, Palió®, Cigar Caddy®, and Hydra®, used day in and day out by cigar enthusiasts around the globe. I look forward to engaging with all our customers and consumers and bringing the SWAG to them!”

Joseph Gro, Director of Marketing and Communications of QI

From the Desk:

We are excited to see Joe stick around in the cigar world after seeing him depart from Drew Estate. Joe has been a HUGE help and support of the Bob the Cigar Guy social media sites and also with encouraging us, back in the day, to get a website! We look forward to seeing what Joe will bring from QI to the cigar world and lifestyle! Joe has our full support and we know that Joe will make big and successful waves over at QI!


Leave a Reply

Powered by WordPress.com.

%d bloggers like this: