Foundation CIgar Company and Highclere Castle are releasing a blend to commemorate the centennial mark of King Tutankhamun’s discovery. This rare blend celebrates Highclere Castle’s own, and famed Archeologist, 5th Earl of Carnarvon, Howard Carter.
About the Cigar: The Senetjer
The Highclere Castle Senetjer was aptly named Senetjer, the ancient Egyptian word for “incense,” translating directly as “of the gods.” The Senetjer presentation box is a replica of the storage boxes discovered within Tutankhamun’s tomb to bring his worldly treasures to the afterlife. The custom-designed scarab representing the Egyptian god, Khepri was the symbol of rebirth. This scarab incorporates the equivalent of a modern-day monogram representing the name Tutankhamun.
- Size: 6 3/4 x 52 Perfecto
- Wrapper: 7th Priming Ecuador Habano Wrapper
- Binder: Brazilian Mata Fina
- Filler: (unspecified) aged 3 years from “unique” lots
- Box: 12ct box $396 ($33.00 per cigar retail)
|The Senejter will be shown at this year’s PCA trade show in Las Vegas and will be available to specially selected retailers throughout the country this Fall.|
“This year, we celebrate the 100th anniversary of my Great Grandfather, the 5th Earl of Carnarvon’s extraordinary discovery of the Pharoah Tutankhamun’s tomb in November 1922. To celebrate the centenary of this amazing find, we have created the Senejter blend, which is a homage to the cigars enjoyed by my family in the roaring twenties.”George Herbert, 8th Earl of Carnarvon
Highclere Castle Cigar co-founder Adam von Gootkin hired famous Egyptian archaeologists Colleen & John Darnell to advise on the project. “As a result, we have translated the Highclere Castle name into ancient hieroglyphics as presented on the box facing. The hieroglyphs express the exact translation of Highclere Castle into 3,000-year-old Egyptian as follows: ‘The Great Domain; she who is high, she who is bright, she who is clear’.” Says Von Gootkin.
One response to “Foundation Cigar Company Announces A Commemoration 100 year anniversary of King Tut.”
I love the amount of thought that Foundation puts into their branding and packaging.